Real Estate Websites that work
Why choose Point2 Websites
There are so many real estate websites out there today for real estate agents to choose from….where do you start ?
I have tried many websites designed specifically for real estate agents, and must admit that most of them are missing something or other that I really want and need to make running the business smoother.
There are Templated Websites that when you buy them a whole bunch of content and pre-made pages are already there to give you a head start…like a Company Page, an About Your Area Pages and some generic reports written for Buyers and Sellers.
My advice here would be to ditch those pages as soon as possible, maybe keep the Pages, but remove all of the content that’s there and replace it with your own custom content. Nothing can replace customized content that is targetted to buyers and sellers in your local market. The reports and information that comes with your templated website is very generic and not tailored exactly right for you.
Today, I am recommending Point 2 Websites as a great platform for your Real Estate Business. I can recommend Point2 Websites as I have been using them since 2000 and I am a member of their Advisory Council.
Their customer support staff are very helpful and if you get stuck or have a question you can email them a ticket and get a speedy response, and if you have their Professional or Premium Package, it comes with telephone support which I really like, any problems I can have sorted in just a few minutes with 1 phone call.
If you’d like to try out Point2 Websites for 3 months at No Cost, use my afilliate link here and sign-up for your 3 month trial with no obligation to keep it after the 3 months. Point2 Website 3 month Trial
Some of the benefits of Point2 Websites are:
Very easy to use interface to build your Point2 Website, you can add content or edit your website from any computer, no matter where you are. You don’t need much technical experience. But, if you want, you can hire a web designer who can use HTML to build you a custom website, using your Point2 interface.
I personally took the time to learn everything about editing the website myself so that I can make quick changes on the fly, with no delays having to contact my web designer, and best of all, no cost to me.
Every page you add allows you to add a Name, Title, Description and Keywords. This stuff is what helps the SEO for your Point2 website. When people search for real estate terms in your City, you want to be found on the first page of Google, so you should take the time to understand what your page Title and Description should be…not so much the keywords as these have become pretty much useless at getting you high rankings on Google….I will discuss SEO and Keywords in another blog post later…!
And…there are also some great ways to discover what words and phrases you should include in your title and description, as well as the main content on your pages…again, another blog post will discuss this.
So…Point2 Websites are very easy to get set up…very easy to edit and there is more…
Your website has a bunch of forms you can add to have buyers and sellers contact you for more information, to buy a home, or to sell their home.
There are home evaluation forms for sellers, homesearch forms for buyers and a generic Feedback Form to contact you with any questions. There are other things you can do to get creative and take advantage of using these forms in other ways, which I will tell you about later.
When you get a lead from your website, you can find these leads easily when you log into your website. You can then email right from within the website to keep a track of all your communications with that lead and also add that lead to a group of leads that are similar…where you can send a group email to them all at once.
Point2 also has Drip Emails..that is a bunch of Pre-Set emails, all written and ready to go out to any leads at time intervals that you decide on. What I mean is…say a buyer signs up for new listings Today…without you doing anything at all, that buyer could receive a welcoming email from you Tomorrow, then another follow-up email in 4 days time…then another email with some buyer information 6 days after that one….and you don’t need to do a thing, it all happens automatically and 24/7.
Point2 also offers neighbourhood expert pages which you can buy, and then you get more exposure on the main Point2 Homes Website. If a buyer goes to www.Point2Homes.com and looks for homes in a neighbourhood where you are the Expert, then your website and logo are there and you can be the agent they will contact for any listings that they see.
Maybe the best feature of all about Point2 websites is the amount of memebers they have and the amount of listings they have. Plus…you can use their Handshake feature to allow all the other members in your area to share their listings on your website…so your site can have hundreds of listings, and when people view them on your site, they will contact you, even though it might be listed with another agent.
Some agents don’t like this feature and I never understood…nor do I want to…why they did not want all this great exposure for their sellers listings. Maybe that’s for another blog post …
You can also make money from your Point2 website if you upgrade to their Premium Package..where you can place banners on your site for Lawyers, Mortgage Contacts, Banks etc…and charge them a fee. Plus you get full reporting on how many times their banner was viewed..and how many people clicked on their banner…you can send them monthly reports so they can see how well their banner is doing on your website.
Check out all of the features available in the 3 levels of membership