SEO Your Real Estate Website

Search Engine Optimization
for Real Estate Websites.

Search Engine Optimization, or SEO is crucial for your real estate website if you want Organic Traffic from Search Engines like Google and Bing.

SEO has been around for years now, and has changed dramatically throughout the years.  What worked only a few years ago might not necessarily work in Today’s marketplace.

There are certain things that need to be done in a certain order to ensure that your Search Engine Optimization campaign for your website goes smoothly.

These are invaluable and can save you hundreds of hours of work.

These 3 steps are the very very basic things that you can do right away to start on your SEO plan for any website….then it should be an ongoing process.

A.
The first step is to find out which keywords you want to target…that is, what words and phrases are people actually using to try and find your website….or products and services in your local market.

That would be either a buyer looking for homes for sale, or a seller wanting to know how much their home is worth….if you’re a real estate agent.

B.
Don’t just add keywords and start shooting for them…you need to target the very best keywords to increase your chances of being on the First page of Google for the actual keywords that will bring you the right browsers, looking for what you offer.

C.
When you have your targetted Keywords the next step is to incorporate them into your website. Good copyrighting should ensure that they are not inserted too often or too little, but just enough to have the search engines recognize what each page of your website is about….this is the Keyword Density

You should be making sure your website is aiming for the best keywords, that it gets found for those keywords and that the copyrighting, links, descriptions and all other aspects that influence the optimization of your website are done correctly.

Now…you have found the right keywords and phrases you want to optimize your real estate website for…but where do you put them to get the best results ?

Your website will allow you to enter Meta Tags and Keywords for every page on your website.

Target one ideally, or two…or even three keywords or phrases for every page, do not have several pages all shooting for the same, high traffic keywords.

This is basic SEO, and I will expand on this in some later articles and blog posts….but if you’d like to find out what Keywords or Keyphrases will work best for your real estate website, feel free to email me and I can review your current website and show you how to find the best keywords and how to implement them into your website for the best results.

One tip I can give you for free right now is….don’t bother so much with Meta Tags and Keywords to optimize your website…these no longer work like they used to…Google is getting much smarter, and stuffing your Meta Data and Keywords will have no effect on your website ranking anymore.

Your time and effort should be spent finding targetted keywords…then writing compelling original content for your website…basically serve up the stuff that people want and are searching for.

Oh….and some great quality, not quantity of backlinks to your website will help you enormously !!